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December 10, 2024

Email List Building in Professional Services (WiPS #14)

45 minutes

In this episode of the 'Winning in Professional Services' podcast, Matteo and Scott discuss the importance of building and effectively utilizing email lists as primary marketing channels for professional service companies.

They discuss the value of email as a durable communication tool with prospects and clients, the importance of list maintenance, and strategies for list building and segmentation.

Connect on LinkedIn:

Scott Pressimone: https://www.linkedin.com/in/scottalanpress/

Matteo Trovato: https://www.linkedin.com/in/matteotrovato/

Winning In Professional Services: https://wipspod.com/

Growth Connect: https://growthconnect.io/

RevPath: https://www.revpathplus.com/

⏱️ Timestamps

00:00 Introduction to Building Email Lists

01:31 Common Challenges and Misconceptions

02:12 Strategies for Building an Email List

06:03 Leveraging Digital Assets for List Building

10:03 Creating Effective Lead Magnets

16:30 Testing and Optimizing Lead Magnets

25:33 Segmentation and Personalization

38:48 Advanced Email List Strategies

43:35 Conclusion and Final Thoughts

...more

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