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EMAIL LIST RENTAL VS BUYING AN EMAIL LIST
Key points from this episode
Focus on what works
Fast List Building
Personalize your email!
How to rent email lists
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
SHARE THIS EPISODE: –
EMAIL LIST RENTAL VS BUYING AN EMAIL LIST
[just click to tweet]
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Doug Morneau: Well welcome back listeners, to another episode of Real Marketing Real Fast. Today I've got joining me, a friend of mine, Rod Janz. Now, Rod, during his career, he's been a business owner and a realtor. From the year 2000 to 2007, he was the Vice President at Promise Inc, which produced an award-winning children's website called, KidZap. From there, he moved into real estate and eventually and enthusiastically landed a job at Mission Possible. Rod has been involved in online marketing and in podcasting. At Mission Possible, Rod is the full-time Manager of Development Communications. He oversees the day to day marketing and communications, as well as fundraising and events.
Mission Possible is a non-profit humanitarian agency that transforms the lives by helping people challenged by homelessness and poverty, achieve a renewed sense of dignity and purpose through meaningful work. Mission Possible provides people with job training and work experience through innovative programs like The Employment Readiness Program, and MP Maintenance, and MP Neighbors. Rod is currently working on several different projects such as StillWater Magazine, Aim Digital Marketing, ton jour Spa Services, Q4Fit.com, and on this very podcast, Real Marketing Real Fast. Welcome to the show.
Rod Janz: Thanks, Doug.
Doug Morneau: Well it's good to hang out today, and the goal today, actually we're going to take a little bit different approach. We're just going to chat a bit about email, and email list rental, and the confusion that goes around that. I came across a new stat today that had just come in my inbox from Return Path. It said that "After 45 years, that email is still a critical channel for marketers. In 2017 there are over 3.7 billion email users representing more than half the world's population. The research still shows that in addition to its reach, email is consistently rated as the consumers preferred channel for brand communications."
Rod Janz: Yeah. Sorry, go ahead.
Doug Morneau: No, after you.
Rod Janz: Well just since we've been working together on this podcast, I've been paying a lot more attention to email. Yeah, it's sort of ... It's funny how it's become sort of the forgotten marketing channel. You're out there, and the guests that you've had on the show are out there trumpeting its benefits, and here at Mission Possible I've been paying more attention to our email list, and cleaning them up. Like one of your guests suggested, I used one of the tools that were suggested on the show. We went from 1,100 subscribers down to about 690 or something like that. It was ... The next email that I sent out was far more effective.
You slagged me on the show for this, you didn't mention my name. Thanks for that. But, I wasn't putting in the individual's names in the greeting. I started doing that too and personalizing the email. It's something I wanted to do for a long time. I feel like I had a good excuse for not doing it, but your show convinced me to do that again.
Doug Morneau: Well that's funny. I mean, we have all this technology and we can do all these things, and now artificial intelligence has come into the email world as well. People are using it to write effective content, or at least to generate content, as well as testing subject lines, and come back to the basics. Like you said, yeah, I mentioned that people are still not using my name in an email when they're sending it out, and I'm obviously in their database.
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By Doug MorneauKey points from this episode
Focus on what works
Fast List Building
Personalize your email!
How to rent email lists
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
SHARE THIS EPISODE: –
EMAIL LIST RENTAL VS BUYING AN EMAIL LIST
[just click to tweet]
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Doug Morneau: Well welcome back listeners, to another episode of Real Marketing Real Fast. Today I've got joining me, a friend of mine, Rod Janz. Now, Rod, during his career, he's been a business owner and a realtor. From the year 2000 to 2007, he was the Vice President at Promise Inc, which produced an award-winning children's website called, KidZap. From there, he moved into real estate and eventually and enthusiastically landed a job at Mission Possible. Rod has been involved in online marketing and in podcasting. At Mission Possible, Rod is the full-time Manager of Development Communications. He oversees the day to day marketing and communications, as well as fundraising and events.
Mission Possible is a non-profit humanitarian agency that transforms the lives by helping people challenged by homelessness and poverty, achieve a renewed sense of dignity and purpose through meaningful work. Mission Possible provides people with job training and work experience through innovative programs like The Employment Readiness Program, and MP Maintenance, and MP Neighbors. Rod is currently working on several different projects such as StillWater Magazine, Aim Digital Marketing, ton jour Spa Services, Q4Fit.com, and on this very podcast, Real Marketing Real Fast. Welcome to the show.
Rod Janz: Thanks, Doug.
Doug Morneau: Well it's good to hang out today, and the goal today, actually we're going to take a little bit different approach. We're just going to chat a bit about email, and email list rental, and the confusion that goes around that. I came across a new stat today that had just come in my inbox from Return Path. It said that "After 45 years, that email is still a critical channel for marketers. In 2017 there are over 3.7 billion email users representing more than half the world's population. The research still shows that in addition to its reach, email is consistently rated as the consumers preferred channel for brand communications."
Rod Janz: Yeah. Sorry, go ahead.
Doug Morneau: No, after you.
Rod Janz: Well just since we've been working together on this podcast, I've been paying a lot more attention to email. Yeah, it's sort of ... It's funny how it's become sort of the forgotten marketing channel. You're out there, and the guests that you've had on the show are out there trumpeting its benefits, and here at Mission Possible I've been paying more attention to our email list, and cleaning them up. Like one of your guests suggested, I used one of the tools that were suggested on the show. We went from 1,100 subscribers down to about 690 or something like that. It was ... The next email that I sent out was far more effective.
You slagged me on the show for this, you didn't mention my name. Thanks for that. But, I wasn't putting in the individual's names in the greeting. I started doing that too and personalizing the email. It's something I wanted to do for a long time. I feel like I had a good excuse for not doing it, but your show convinced me to do that again.
Doug Morneau: Well that's funny. I mean, we have all this technology and we can do all these things, and now artificial intelligence has come into the email world as well. People are using it to write effective content, or at least to generate content, as well as testing subject lines, and come back to the basics. Like you said, yeah, I mentioned that people are still not using my name in an email when they're sending it out, and I'm obviously in their database.