Jessica Coster is an eCommerce and email marketing strategist for boutique owners and product entrepreneurs. She has been in the retail game for 20 plus years. Today we will tackle what makes sense for your business and basically decide what's going to make you money now and how to prioritize that.

 

You'll Learn:

How to focus on building a brand around your product

How email fits into funnels

The reality of transitioning from Amazon to Shopify/DTC

How to capture leads/grow your list

Compare Paid vs Organic traffic strategies

How Amazon customers vs off Amazon customers work

How to get people to the site

Why people hide behind their logo