In this episode of Numbers and Narratives, we speak with Naomi West, a seasoned email and lifecycle marketer (currently at Parcel). Naomi shared insights from her extensive experience in the email marketing space, including her work with various ESPs and her recent venture into course creation. The conversation delved into the intricacies of email marketing, its importance in the digital landscape, and strategies for effective customer engagement.

Key takeaways from the discussion:

- Email's role in customer relationships
- Common mistakes in D2C email marketing
- How to start an email program from scratch

Naomi emphasized the enduring power of email marketing in an era where social media algorithms constantly change. She highlighted the importance of testing, personalization, and understanding your audience's preferences. The conversation also touched on the challenges of creating and marketing an online course, reflecting the ever-evolving nature of digital content creation.

Listeners interested in deepening their email marketing knowledge can explore Naomi's course, "Email Marketing: Everything You Need to Know," which covers a wide range of topics from basic concepts to advanced lifecycle strategies.

Find Naomi's course on her website: https://www.naomiwest.ca/shop-and-learn