Nick discusses how to use email as a successful marketing tool and explains how even if you don’t think you have a database you probably do.

It’s about finding a sweet spot with your audience and building a relationship through the content you share. When you offer the right content you can keep your subscribers and grow your engagement list.

KEY TAKEAWAYS

• Even if you don’t think you have a database you probably do
• If you look through your personal emails you probably have hundreds of people who you could send to.
• I personally send to my email list on average three or four times a week
• An important question is who you are sending to and what are you sending to them
• Understanding your database and who is engaged is key
• It’s an engagement game to see how many people you can get on to your engagement list
• My email content is more often story, anecdote and philosophy based with a possible call to action
• It’s better to build a relationship with your audience
• If you want to keep your subscribers engaged you need to offer good content

 

BEST MOMENTS

‘You’ve probably already got an email list even if you don’t see it that way’

‘Emailing three to four times a week seems to be the sweet spot for me’

 

VALUABLE RESOURCES

Empire Builders Podcast 

https://keapnow.com/empirebuilders

 

ABOUT THE HOST

Nick James

Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. 

Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company.

He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash!

Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. 

He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires.

Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage.

Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.