This week, Sydney and Adria talk about the art of understanding your community and leveraging email marketing to nurture authentic relationships with your customers. They reflect on key lessons from their recent interview with Lisa Njambi, emphasizing the power of segmentation, the importance of a thoughtful customer journey, and how to make meaningful connections through personalized communications. 

They discuss actionable strategies like creating subscription models, segmenting email lists effectively, and refining your business practices to build trust and loyalty. 

Topics Discussed in This Episode:

• The power of understanding your community and audience preferences.
• Key email marketing strategies, including segmentation and lead magnets.
• Creating subscription models to strengthen customer relationships and drive recurring revenue.
• The importance of analyzing customer data for informed business decisions.
• Refining existing systems to enhance customer experience and business efficiency.

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