Guest: Carl Adamson, Business Growth Accelerator & Certified GURU Email Specialist

Summary:
In this practical and eye-opening episode of the GOAL MARSTAry® podcast, Carl Adamson returns to the hot seat to help solopreneurs cut through the confusion of email marketing. We dive into the biggest technical mistakes entrepreneurs make, the real risks of not protecting your domain, and why building your email list matters more than social media followers.

Carl shares the latest trends, how spam filters really work, and why acronyms like DKIM, SPF, and DMARC could make or break your email strategy. You’ll also learn:

✅ Why using a personal email address could get you banned
✅ How your brand can be hijacked in someone else’s dodgy offer
✅ The #1 thing you should do this week to protect your domain and boost deliverability
✅ Simple, powerful tweaks using behavioural science to write subject lines that get opened

This is one for the replay list. Whether you’re new to email marketing or already sending campaigns, Carl’s advice could save your business—and your brand reputation.

🛠 Tools & Links Mentioned:

• subjectline.com – Free headline analyzer

• “Using Behavioural Science in Marketing” by Nancy Harhut

• DKIM, SPF & DMARC – Check with your domain provider or tech support

🎯 Breakthrough Prompt from the Episode:
What 3 things will you commit to doing this week to make your email marketing safer, more effective, and more on-brand?