Shownotes:

Let’s dive into the strategies and methods used in the Webroot lead gen email, featured in Episode 44.

Ideas you don’t want to miss

(02:26) Takeaway #1: Email is not an end, it's a means

(04:15) Takeaway #2: Identify your product as a solution or a delighter to plan your approach accordingly

(05:14) Takeaway #3: You can only forego email basics if you're small

(05:40) Takeaway #4: Strategy-first - copy, code, and design second

(08:12) Takeaway #5: Value alignment is often just a differentiator, not a purpose driver

Links from this episode

Take a look at the emails we featured in Ep. 44

Be more strategy driven by joining Email Mastery

Listen to Jasper's take on value alignment in Ep. 40

Plan more effective emails with my Ecomm Playbooks or SaaS Success Pack

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