Email Marketing really is the holy grail of business.

It’s the only thing I regret not putting time and energy into sooner, but as they say, there’s no point crying over spilled milk.

Here’s my intention with this episode:

Not only will you be fully vested in making email marketing a priority in your business, but you’ll also have a solid understanding of why (this is more important than you think) and exactly what you should do to get started.

From the first moment I began in this amazingly crazy, wonderful, and frustrating world of internet marketing (I know you all know what I’m talking about), the message that the “money is in the list” has been as consistent as gravity.

The problem with this message is that even though we “get it”… we don’t really “get it” until we dig in (how’s that for an ambiguous statement).

There are 3 different phases in the online marketing space:

1. Newbie: People here are just getting started, full of enthusiasm and excitement for all the possibilities in front of them. They’re committed to doing whatever it takes to make their dream a reality.
2. Knows enough: This phase is probably the most dangerous. People here have had some success, some failures, they know enough to do the work, but they tend to keep looking for the ‘ONE’ thing that will get them to the next level. In this phase, you keep working but it feels a bit like spinning your wheels.
3. Mastery: This is where the magic happens (and the best way to get there is through DOING THE WORK). You know that you need to do more than “know enough” to get to where you want to be. There’s nothing wrong with knowing enough but in order to grow and scale you have to go deeper, not learn more.

Everything I’ve done along the way to get to where I am today has been invaluable, but who you become at the mastery level is an entirely different ballgame.

And to make sure we’re all on the same page with mastery, the definition and explanation I’m using is: “comprehensive knowledge or skill in a subject or accomplishment.”

I think of mastery as ongoing learning and a desire to consistently improve.

The second phase (knows enough) is the most dangerous because you can end up stuck there.

There will always be people who know less than you, and you can serve them with integrity and truly help them at this level. However, there will always be people who know more than you.

If you feel like you’re stuck in the “knows enough” phase my challenge to you is to go deeper. Find someone who knows more than you and show up like an excited 5-year-old on the first day of kindergarten.

Back to Email Marketing…

With so much changing online in terms of privacy and tracking, paid traffic is becoming more challenging (particularly if you’re just getting started with it) and more expensive. It will always work and when you can you should definitely invest in it, but until then, you need a reliable source of traffic.

Which is your email list.

Think of email as a marketing channel you own where you get to create and control the conversation.

Here are a few statistics from Hubspot’s annual “Ultimate List of Email Marketing Statistics for 2022”:

• There are 4 billion daily email users.
• 78% of marketers have seen an increase in email engagement over the last 12 months.
• 4 out of 5 marketers said they’d rather give up social media than email.
• 81% of B2B marketers say their most used form of content marketing is newsletters.

I’ve linked to the full article above and if you’re listening, you can just search for Hubspot’s email marketing statistics and you’ll find the article.

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