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Email Marketing: It’s Never Too Late to Start FTH: 080
The more people I talk to about email marketing, the more excited I become.
Email marketing is the holy grail of online business.
(Stay tuned for an in-depth post with that title 😉).
I’m halfway through my second cohort of Email Insiders VIP and even with only running this twice I see the patterns and similar challenges.
As things start shifting to Web 3.0 (you can read more about Web 3.0 and what that means here), it’s never been more important to create an email list.
And here’s the kicker…
I’m not sure that it matters where you do it. GASP!
Most traffic sources work when you do the work.
Meaning, if you put the time and energy into Instagram, consistently post, and engage with people who are engaging with your content, I have no doubt you can drive traffic and business through Instagram.
I would say the same is true with Twitter, Tik Tok (not that I know anything about that), Linkedin, YouTube, Pinterest, and quite possibly Facebook (although my guess is you have to be going live in order to get any traction. I don’t spend much time on my business page anymore so don’t hold me to this).
All that being said, your priority on these platforms should be to connect with your ideal audience and drive them to subscribe to your email list.
Period.
Nothing else.
When you have a solid system running that is driving traffic from one platform to an email list you own, then move onto the next platform.
I was recently talking with a friend who does social media management (and am considering hiring her to help me with my own, because I’d much rather spend time writing, recording, and creating).
She spends a LOT of time on social and said “two platforms are plenty.”
Which works for me. Right now my platforms of choice are Twitter and Instagram (I’ll share the strategy and what I’m going to do with that in another episode).
My first priority though?
Email MarketingJoin the movement! Get #FtheHUSTLE in your inbox!
And writing… ALL the writing possible.
When I started my business way back in 2008, I thought I could write fairly well. I never would have called myself a writer, but let’s just say at the time “ignorance was bliss.”
Because I was able to write papers in high school and college and do well, I didn’t think much beyond that (as I said, ignorance was bliss and maybe I was a little cocky. The older I get the more I realize how much I don’t know).
It wasn’t until I started my WPChick Podcast in 2013 that started appreciating and more importantly, enjoying writing.
Because of the way I talk I knew that I’d have to write my solo show episodes out first (and you can probably tell I’m not reading them, I simply use them as a guide so I follow somewhat of a cohesive flow).
I cringe a bit when I look back at older posts… for both the way it was written and how much needs to be edited and updated, but the bottom line?
I DID it.
And I kept doing it.
When I decided I wanted to put more time and energy into email marketing I had been following Ben Settle for a solid year before I really stepped into it.
Ben has a physical paper newsletter (Email Players) that he sends monthly and...
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By Kim Doyal
4.8
7272 ratings
The more people I talk to about email marketing, the more excited I become.
Email marketing is the holy grail of online business.
(Stay tuned for an in-depth post with that title 😉).
I’m halfway through my second cohort of Email Insiders VIP and even with only running this twice I see the patterns and similar challenges.
As things start shifting to Web 3.0 (you can read more about Web 3.0 and what that means here), it’s never been more important to create an email list.
And here’s the kicker…
I’m not sure that it matters where you do it. GASP!
Most traffic sources work when you do the work.
Meaning, if you put the time and energy into Instagram, consistently post, and engage with people who are engaging with your content, I have no doubt you can drive traffic and business through Instagram.
I would say the same is true with Twitter, Tik Tok (not that I know anything about that), Linkedin, YouTube, Pinterest, and quite possibly Facebook (although my guess is you have to be going live in order to get any traction. I don’t spend much time on my business page anymore so don’t hold me to this).
All that being said, your priority on these platforms should be to connect with your ideal audience and drive them to subscribe to your email list.
Period.
Nothing else.
When you have a solid system running that is driving traffic from one platform to an email list you own, then move onto the next platform.
I was recently talking with a friend who does social media management (and am considering hiring her to help me with my own, because I’d much rather spend time writing, recording, and creating).
She spends a LOT of time on social and said “two platforms are plenty.”
Which works for me. Right now my platforms of choice are Twitter and Instagram (I’ll share the strategy and what I’m going to do with that in another episode).
My first priority though?
Email MarketingJoin the movement! Get #FtheHUSTLE in your inbox!
And writing… ALL the writing possible.
When I started my business way back in 2008, I thought I could write fairly well. I never would have called myself a writer, but let’s just say at the time “ignorance was bliss.”
Because I was able to write papers in high school and college and do well, I didn’t think much beyond that (as I said, ignorance was bliss and maybe I was a little cocky. The older I get the more I realize how much I don’t know).
It wasn’t until I started my WPChick Podcast in 2013 that started appreciating and more importantly, enjoying writing.
Because of the way I talk I knew that I’d have to write my solo show episodes out first (and you can probably tell I’m not reading them, I simply use them as a guide so I follow somewhat of a cohesive flow).
I cringe a bit when I look back at older posts… for both the way it was written and how much needs to be edited and updated, but the bottom line?
I DID it.
And I kept doing it.
When I decided I wanted to put more time and energy into email marketing I had been following Ben Settle for a solid year before I really stepped into it.
Ben has a physical paper newsletter (Email Players) that he sends monthly and...