ForthRight Women

Email Marketing (Marketing Smarts)


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We welcome guest Kelsey Johnson, Product Marketing Manager at AWeber, to discuss the importance of effective email marketing. Key word here is EFFECTIVE! Utilizing email in your marketing campaign is a savvy move, but the “set it and forget it” attitude won’t get you very far. This episode is a bit more tactical, designed to give you an outline on what to focus on to drive more business your way.


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ForthRight WomenBy Anne Candido and April Martini