Ever wondered how to truly optimize your email campaigns?  Join us as we chat with Jeanne Jennings, founder of the Email Optimization Shop, about innovative strategies, myth-busting, and the latest best practices for email marketing. Discover how business metrics are your ultimate KPI, why straightforward subject lines work best, and the pitfalls of third-party email lists. Jeanne also explores the power of valuable content in newsletters over promotional material and discusses the evolving role of AI in enhancing email marketing effectiveness.

Key Takeaways

• Measure Success with Business Metrics: Rely on business metrics as your key performance indicators (KPIs) to gauge the success of your email marketing campaigns.
• Benchmark Internally: Focus on your own past performance instead of industry standards to assess the effectiveness of your email marketing.
• Steer Clear of Third-Party Lists: Protect your sender reputation by avoiding the purchase of third-party email lists.
• Prioritize Valuable Content: Engage your subscribers by focusing on delivering valuable content in your email newsletters.
• Collaborate with AI Tools: Work iteratively with AI tools to fully leverage their capabilities and enhance your email marketing efforts.

Resources

• Follow Jeanne on LinkedIn
• Connect with Wendy on LinkedIn
• Check out Email Optimization Shop
• Join the Only Influencers Community
• Check Your Emojis with Emojipedia
• 6 Tips for Better Subject Lines, Preheader Text, and Headlines
• B2B Email Marketing Tips That Actually Work with Jay Schwedelson