As annoying as email marketing may be to you, a well-crafted email marketing strategy can engage, entice and encourage current and new leads to convert. Liz and Tony discuss the importance of on-going email marketing campaigns and a few tactics one should use to be successful. 

Liz Hersh and Tony Vann are strategic communicators who practice marketing, public relations, media relations and digital strategies. Learn more by visiting: http://www.DirtRoadPR.com

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