What we cover:
• The difference between a list, a tag, and a segment (and why it matters)
• The one mistake almost every winery is making
• Smart automations you can set and forget
• How to personalise your email marketing (without losing your mind)
• Why one-size-fits-all campaigns are killing your engagement
• How to grow your list with better incentives and less friction
• What flows to set up first — and what to test over time
• Using Klaviyo as a CRM, not just an email tool
• Our take on how often to email, what to say, and what to stop doing

All Links & Resources
📝 Access all our Free Resources here
📞 Want to chat through your winery’s email strategy? Book a free consult with us here
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