Keith Monaghan has sent email campaigns to millions of recipients for some of the world's most recognisable brands including Western Union, bike brands Specialized and Trek, Lucas Film and Nike.

In this episode, Andrew Armitage talks about privacy in email marketing (which is timely given the more recent announcement from Apple), whether email automation needs to be personalised and the importance of not over-complicating your campaigns.

Keith’s mission is to simplify marketing and help businesses of all sizes reach their customers with good, solid marketing that gets results. He's the author of 'Easy Email Marketing: 10 Simple Steps For Creating And Sending Email Your Customers Will Love'.