BlueStar's James Korte returns (see our first episode!) to discuss email marketing. Reaching customers via email might feel archaic after over two decades of use, but it's still one of the most effective and easy-to-use marketing tools. In the clutter of messages filling inboxes, how do you make yours stand out? What are some simple, free tools you can use? How do you give subscribers control over the content they receive from you?

#VARValue - Where should resellers begin to improve their own email marketing?

TEConnecting with Us:

James - Duolingo

Dean - K-Cups

John - Letterboxd

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