Numbers and Narratives

Email Personalization for Retention and Growth - Sonja Grasser, Kaged


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Unlock the secrets of email marketing with Sonja Grasser. Our latest episode promises to arm you with the strategies you need to personalize your customer's journey using historical data and predictive analytics. We don't just talk shop; we give you an insider's look at what it takes to make the most of the first 30 days of customer interaction—a crucial period that can make or break your engagement stats.

Sonja doesn't just share wisdom; she sparks joy with her infectious enthusiasm, turning our discussion into an exhilarating ride through the world of email marketing. We tackle the art of blending educational content with promotional messages to create emails that build trust and demonstrate value. From the intricacies of tailoring content for health and wellness products to engaging customers between purchases, this episode is packed with actionable advice. Connect with Sonia on LinkedIn and keep the conversation going long after the podcast ends. Join us, laugh with us, and leave equipped to elevate your email marketing game to new heights.

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Numbers and NarrativesBy Sean Collins and Ibby Syed