If you’re trying to start a conversation with a prospect… how about trying to actually have a conversation. According to Dan Moyle of Impulse Creative, the most important metric to look out for is email replies.

However, it’s not as easy to measure replies as it is to measure opens, click-throughs, and CTA conversions, the software isn’t there yet.

While there is no quick fix software or program, you can measure with sales and marketing communication. Either by keeping notes or using CRM, you’ll be able to measure your replies. As this metric grows, so could your sales marketing success.