Many of our customers come to us concerned about one thing above all else: getting on an email whitelist. However having a good email reputation is actually much more important. But lots of people still talk about trying to get whitelisted, and they are looking for information about how to get on an email whitelist. And indeed, getting whitelisted used to be the holy grail of email deliverability.

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/why-you-should-care-more-about-email-reputation-than-whitelisting/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com