Val Geisler, email marketing queen and founder of Fix My Churn, shares a hot tip on email retention.

Consider:

The probability of selling to a new prospect is 5-20%. The probability of selling to an existing customer is 60-70%. That means your existing customers are 40% easier to sell to.

“Adding retention elements to otherwise boring emails gives you an opportunity to connect with your customers when they would otherwise be running toward that delete button.”

Take advantage of those opportunities to re-engage your active customers. Remind them that you care about them as humans and watch your email retention improve.

You can connect with Val and learn more about how she can help you fix your churn at Creative Marketing Brief.