One of the most powerful psychological triggers in existence...

In this "Email Secrets" edition of the podcast, Josh shares a recent restaurant mishap - one that might be a lot more common than you'd think.  

It turns out this is the one thing that can make or break...pretty much anything.  Your business, your life, your emails - it's all impacted by Social Proof.  

How to garner positive social proof, and deter negative social proof.