You've gotten people on your email list… now what? There are a number of different ways that you can converse with your audience to nurture the relationship and increase the likelihood of making the sale. And most of these ways will require more than just one email. This is where we really begin to explore the concept of sequencing your emails to make this biggest impact. Let's introduce a couple of popular methods to creating sequences, and how you can be deliberate in your approach on the Boots to Business podcast.