Omnisend’s Senior Partner Manager, Jon Knott, stops by to reveal the most successful email strategies for building a strong customer loyalty program. Jon’s experience stems from his impressive work at Omnisend, an eCommerce-tailored email & SMS marketing automation platform built to help nimble teams drive more revenue without increasing their workload. The discussion covers the importance of opt-in channels while privacy continues to tighten, how to strike the right balance between email and SMS flows, and the difference between rule-based and machine-learning personalization.