On this episode of “Tough Business” John Fosco & Travis Browne break down what it takes to build a successful email database.  They discuss walking the fine line of appealing to your customer visually and presenting a value proposition.  There is in depth discussion about how to speak to your customer via email as it is a very tedious balance of timing, photos, text, and frequency. This episode will make you think deeply about how to convert prospective customers while at the same time keeping your current customers happy.  
                                                         
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