The Platform Wars Are Missing the Point

Everyone's chasing the shiniest community platform — Discord, Slack, WhatsApp, LinkedIn groups.

Here's what actually happened with the London Coworking Assembly:

We spent months bouncing between platforms. Members are split across Slack channels; nobody checked. Discord servers that felt like ghost towns. WhatsApp groups that buried important updates under 200 unread messages.

The uncomfortable truth?

Email won. Every time.

Not because it's hip and cool.. Not because it has emojis, threads, and reactions.

But because everyone has it. Everyone checks it. Everyone knows how to use it.

Your Discord-native members might love their server. Your WhatsApp crew might be chatty as anything.

But when you need to reach everyone — from the 22-year-old developer to the 55-year-old consultant — email is the only common ground.

Start there. Build trust there. Then ask where they want to hang out.

The best community platform isn't the one with the most features. It's the one people actually show up to.

So what? Stop chasing platform perfection. Start with what works — email — then let your community tell you where they want to go next.

Subscribe to Coworking Community Builder Daily on Soundwise