Simms Jenkins, Founder and CEO of BrightWave Marketing, talks about how email, once considered passé in marketing circles, has morphed into a powerful tool for reaching a company's targeted "warm" audience, enhancing user experience, facilitating cross-channel synchronization, providing measurable results, and boosting bottom-line ROI. Simms is the author of The Truth about Email Marketing, which is available on Amazon at: https://www.amazon.com/Truth-About-Email-Marketing/dp/0789737949

For over 15 years, BrightWave enables relationships between brands and customers by synchronizing eCRM strategy with critical customer points of impact. We get data and how to use it to ensure the best customer experience for your subscribers. Expect the very best with the leading email, eCRM and cross-channel agency

BrightWave Marketing website: https://www.brightwave.com/

Email event of the year!

EIQ, the Intelligent Email Gathering, Thursday, April 19, 2018 from 8 a.m. to 9:00 p.m. at Loews Hotel, 1065 Peachtree Street NE, Atlanta, GA 30309 https://www.EiQgathering.com/