Email's Not Dead from Sinch Mailgun

In the season finale of Email's Not Dead, hosts Eric and Jonathan recap the key insights from Season 5 and look ahead to the future of email. They revisit important discussions on DMARC implementation, Google and Yahoo's new sender requirements, and email marketing best practices. The hosts emphasize the importance of proactive email authentication and list hygiene while previewing upcoming industry changes. They also tease the upcoming Email Camp event, where they'll dive deeper into these topics with industry experts. This episode serves as both a reflection on recent developments in the email world and a glimpse into what's next for email professionals. 

Email’s Not Dead is a podcast about how we communicate with each other and the broader world through modern technologies. Email isn’t dead, but it could be if we don’t change how we think about it. Hosts Jonathan Torres and Eric Trinidad dive into the email underworld and come back out with a distinctive look at the way developers and marketers send email. 

On this latest episode of Email’s Not Dead, the M3AAWG organization stopped by along with their Brand SIG committee and board of directors to talk about all the amazing work they’ve accomplished. They’ve just celebrated their 20 year anniversary and they’re committed to making the internet a safer place. Learn more about the Messaging Malware Mobile Anti-Abuse Working Group and if you're in the omni-channel communication space why you need to become a member. Our guests for this episode are Mariska Calabrese, Sharon Kent, Melinda Plemel and Aref Zahed.

Email’s Not Dead is a podcast about how we communicate with each other and the broader world through modern technologies. Email isn’t dead, but it could be if we don’t change how we think about it. Hosts Jonathan Torres and Eric Trinidad dive into the email underworld and come back out with a distinctive look at the way developers and marketers send email. 

If you’re a part of the email community, you know for a fact that it's a very diverse group of people. That’s why on this episode we wanted to sit down and ask everyone to share a bit of their backgrounds and how we all landed in email. Chances are you literally fell into this career and now you love it. Join our friends Jay Oram, Head of Dev at ActionRocket with our own Megan Boshuyzen, Sr. Email Developer from Sinch Email on Acid, and listen to this tell all episode of how we ended up in email, why we want everyone to have a seat at the table, and how you can get involved in the email industry.  
 
Email’s Not Dead is a podcast about how we communicate with each other and the broader world through modern technologies. Email isn’t dead, but it could be if we don’t change how we think about it. Hosts Jonathan Torres and Eric Trinidad dive into the email underworld and come back out with a distinctive look at the way developers and marketers send email. 

Continuing with you on this journey of the Yahoo and Google email authentication update, a familiar friend stopped by to explain to us the DMARC side of this whole update and how it affects you. Ash Morin, Director of Deployment at dmarcian joined us to give an overview of what he’s seen and what he predicts with the new email authentication standards update from Yahoo and Google.  
 
Email’s Not Dead is a podcast about how we communicate with each other and the broader world through modern technologies. Email isn’t dead, but it could be if we don’t change how we think about it. Hosts Jonathan Torres and Eric Trinidad dive into the email underworld and come back out with a distinctive look at the way developers and marketers send email. 

Yay we got Chad S. White back in our virtual studio and its always a joy to have him. We learn about the new 4th edition of his book Email Marketing Rules. We’re such super fans Nick Schafer our Sr. Manager of Deliverability joined in to also hear Chad’s email marketing views on the Yahoo and Google email authentication update we talked about last time with Marcel Becker of Yahoo. Check out resource links at mailgun.com/resources/podcasts to follow along with some of the referred documents. Happy sending! 
 
 

Email’s Not Dead is a podcast about how we communicate with each other and the broader world through modern technologies. Email isn’t dead, but it could be if we don’t change how we think about it. Hosts Jonathan Torres and Eric Trinidad dive into the email underworld and come back out with a distinctive look at the way developers and marketers send email. 

In fall of 2023 Yahoo and Google made a major announcement requiring all bulk email senders to enable email authentication standards to prevent bad actors from continuing to send spam. Why did Yahoo want to create a new standardization? We sat down with Marcel Becker who made the announcement on behalf of Yahoo and had a very good philosophical conversation. Don’t miss this!

Resources:

https://senders.yahooinc.com/

https://blog.postmaster.yahooinc.com/

https://www.mailgun.com/blog/deliverability/gmail-and-yahoo-inbox-updates-2024/

Email’s Not Dead is back and the first person we wanted to talk to is Alison Gootee because she’s one of the funniest people we’ve ever met. We chatted about the previously released state of email deliverability report, why we want our senders to use best practices and why JNCO jeans are suddenly back from the late 90s. Plug in, grab your walkman and join us for the season opener of Email’s Not Dead.

Resources: https://www.mailgun.com/resources/research/state-of-deliverability-2023/

It’s the finale of season 4. We’ve been trying to get these amazing leaders of email onto this final episode and y’all we did it! Guilda Hilaire from Salesforce and Naomi West of Parcel.io got to sit down with us and talk about that notorious AI tool that’s on every email marketer and deliverability specialist mind lately. How do we feel about it? Where does it fit into email marketing and deliverability practices? Is it easy or lazy to use this tool? Find out on the season finale of Email’s Not Dead. 

Email’s Not Dead is a podcast about how we communicate with each other and the broader world through modern technologies. Email isn’t dead, but it could be if we don’t change how we think about it. Hosts Jonathan Torres and Eric Trinidad dive into the email underworld and come back out with a distinctive look at the way developers and marketers send email. 

We got two of the biggest names in deliverability and we had to bend their ears on all deliverability topics in the last 6 months. There's a lot going on right now in the deliverability world such as Spamhaus evolving to better serve their users, how people classify types of bounces and what is truly the best way to protect your email reputation. This is why you really need to listen to this episode because this is the BIG deliverability episode.

Email’s Not Dead is a podcast about how we communicate with each other and the broader world through modern technologies. Email isn’t dead, but it could be if we don’t change how we think about it. Hosts Jonathan Torres and Eric Trinidad dive into the email underworld and come back out with a distinctive look at the way developers and marketers send email.

This episode is an update on BIMI and who better to have on the show than Redsifts Brian Westnedge. He updates us on what's happened with BIMI since we first spoke about it in 2019 with Matt Vernhout and how bad actors are starting to work around BIMI and what you can do about it to prevent spoofing of your brand. Enjoy!

Email’s Not Dead is a podcast about how we communicate with each other and the broader world through modern technologies. Email isn’t dead, but it could be if we don’t change how we think about it. Hosts Jonathan Torres and Eric Trinidad dive into the email underworld and come back out with a distinctive look at the way developers and marketers send email.