On today's episode of Authentic Influence, Adam Conner is joined by Ryan Boyko, the Founder & CEO of Embark. Embark offers dog DNA testing services to consumers, breeders, and veterinarians, and strives to be the world leader in dog genetics.

Today, you'll learn:

Why Ryan founded Embark; how it started with a passion for data and how a consumer-facing pet health brand was a by-product of that

The stories of dog owners for whom Embark was a literal life-saver; how Embark takes advantage of these stories

How Embark is also striving to stem the flow of dogs to shelters

As always, advice on how to build a better brand

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Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)