Highlights from this episode include:

• This master sales mindset leads to results that you will no longer have to be ashamed of (2:29)
• The surprising thing that the best salespeople and top comedians have in common, and how you can harness it to save your business (7:18)
• The sales process boils down to this one simple concept, stop overcomplicating it and start making more money (7:52)
• The 2 critical ideas your customers must be sold on in order to open their wallets (9:20)
• Command authority and the respect of your customers easily with this one step (get this right and you'll no longer need to beg for sales) (10:45)
• Why you should put yourself in your customer's future so they no longer see you as a parasite, but a partner (13:15)