Heineken’s Tony Costella joins Ray Poynter to unpack how AI, data, and people reshape marketing and sales—moving from one-off tests to always-on insight and real business value.

Embedding AI at Scale: Heineken’s Playbook with Tony Costella

Will and Ray Poynter, the founders of ResearchWiseAI, discuss all things relating to Artificial Intelligence (AI) and market research. Our aim is help market research professionals keep up to date with the dizzying world of AI.

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Embedding AI at Scale: Heineken’s Playbook with Tony Costella

Embedding AI at Scale: Heineken’s Playbook with Tony Costella