Bruce B. Simpson, Senior Advisor to McKinsey & Company, joins the podcast to deliver thought provoking analysis and critique of the state of corporate purpose and ESG. Bruce argues that “longtermism” is where shareholder and stakeholder interests actually converge; how employees, investors and consumers are taking to social media to voice their opinions and challenge management to embrace change; why embedding ESG “into the muscle” of the organization is the key to driving change, creating business value, and delivering new sustainable business models that will outperform competitors.