In this solo episode, Cynozure CEO Jason Foster explores what it really means to create value with data and AI and why it can't be treated as a nice-to-have outcome at the end of a project.

Jason breaks down a practical, repeatable approach to designing value in from the start, with clear intent, strong foundations, and input-focused delivery. He shares real-world examples and analogies to show how organisations can shift from vague goals to measurable, meaningful impact.

This episode is packed with actionable insights for data and business leaders who want to move from theory to practice and ensure their data work truly makes a difference.

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Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times' fastest-growing private companies in both 2022 and 2023 and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024. Cynozure is a certified B Corporation.