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In this episode, Paul discusses why the up-front emissions of new products and new construction can be so important in climate activity. These locked-in, embedded emissions could account for up to a quarter of the globe's total carbon - and over 50% of the carbon for construction and buildings.

For further research:

"What is Embodied Carbon?" - Carbon Cure

"What Is Embodied Carbon And Why Does It Matter? - Carbon Herald

"Reducing embodied carbon in new construction" - McKinsey

"Embodied Carbon 101" - Carbon Leadership Forum

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