I talk to Andy from School of Grappling about the rising trend of the ecological approach in BJJ coaching and its implications. We explore the interplay between culture, coaching methods, and individual motivation in training. Andy shares insights on the limitations of singular approaches and the need for a holistic perspective in creating supportive training environments. We discuss the impact of social media on Jiu-Jitsu culture, the importance of caring as a coach, and the delicate balance between business and coaching. Andy also delves into the transformative power of grappling, the role of failure in learning, and his vision for bringing grappling back into the public sphere as a meaningful practice.