In this episode of The Executive Innovation Show Podcast, Carrie Chitsey speaks with Todd Unger of the American Medical Association. Todd Unger is the Chief Experience Officer and SVP of Physician Engagement at the American Medical Association. He has led digital change initiatives at companies such as AOL and Time Inc. 

Listen in as we discuss topics such as: 

• Todd shares his experience as a “productive disruptor”, transforming companies to new digital heights and the way he’s done it over the years. 
• We talk about why companies don’t believe that they need digital. The problems that these companies face when they decide not to transformation and why now it’s not "whether we transform" but "how can we transform". 
• How to not end up in the “news” of closing locations because you didn’t embrace digital customer demands and buying trends.
• Learn about the embracing digital in healthcare and what physicians should be thinking about to embrace this digital patient experience demands to help grow and retain their practice. 
• As the world moves forward with new technologies such as telemedicine, we talk about adapting to today’s digital patient. 
• Todd gives tips on developing a digital roadmap to becoming a disruptor practice that includes individual consumer relationships, being web-native, and making your mission essential to your story. 
• With healthcare known to not be leaders in embracing new technology, find out why startups, healthcare entrepreneurs are leading in healthcare innovation faster than traditional providers. 

Learn more about the American Medical Association and keep up to date with Todd Unger. 

To download the "Telemedicine Pros and Cons" White Paper mentioned in the podcast on digital patient engagement, use cases to acquire and retain patients.

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