In episode 483, Megan chats to Nosheen Babar about finding our purpose, knowing exactly why we create content and who the content is for. As a first-generation immigrant from Pakistan, Nosheen is a self-trained home cook turned recipe developer, food photographer, and content creator. Nosheen started her blog 3 years ago to create a reference tool for people interested in exploring authentic Pakistani cooking. She is using her 30+ years of cooking experience to create recipes that are accessible, foolproof, and adaptable for her audience. Her goal is to take you on a culinary journey through Pakistan and showcase its cuisine along with its rich history and cultural influences. In this episode, you’ll learn why having a clear purpose can be a game-changer for your blog,   even if it takes time to grow, and how to use your WHY to guide you in the right direction and set achievable goals. - WHY did you start your blog and WHAT do you hope to achieve? - A WRITTEN PURPOSE combined with a CONTENT AUDIT will help you hone down on your content strategy. - How does your why influence your BUSINESS STRATEGY? - How to PRIORITIZE to set definitive and achievable goals for your brand. - Purpose will help you stay FOCUSED and not get distracted. - If your blog aligns with your why, it’s easier to STAY CONSISTENT. - Identify the NEEDS of your AUDIENCE through analytics. - Don’t be afraid to GROW SLOWLY but with clarity. Connect with Nosheen Babar Website | Instagram

483: Embrace Slow Growth and Define Your Purpose As A Pathway To Success with Nosheen Babar

Eat Blog Talk is the one-stop podcast for food bloggers, delivering value and instilling confidence so you can level up in your business. The podcast features interviews with food bloggers and other experts who deliver valuable and relevant information and insights to the blogging space. 

We cover all the hot food blogging topics such as SEO, social media strategies, keyword research, how to pitch yourself to brands and which keyword research tools to use. We also focus on improving your mindset, as this will help improve your job performance, creativity, productivity and add value to your business. 

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In episode 536, Mike Cleavenger teaches us how to prioritize deep work and set boundaries to minimize distractions to get more done in less time. Mike Cleavenger of the Frizzled Leek started his career after culinary school working in professional kitchens in the San Diego area. He got laid off during the Covid-19 pandemic and as a result decided to embark on a journey as a food blogger. The goal of The Frizzled Leek is to show people that cooking shouldn't be intimidating but fun! They specialize in Sous Vide and Air Fryer recipes. In this episode, you’ll learn about managing social media distractions, time management strategies and creating a conducive work environment to maximize productivity and focus. Key points discussed: - Why Should you Prioritize ‘Deep Work’: Deep work is when you focus on one task and eliminate all distractions in order to be more productive. - Manage Distractions to Increase Your Focus: Put phones in a different room and remove other distractions that may prevent you from focusing 100%. - Schedule Time for Social Media: If you schedule for example 30 minutes a week for social media you’ll feel less tempted to go on your phone when you’re working. - Spend Time on Your Phone Wisely: Decide what are beneficial activities on your phone and which  social media accounts are most inspiring - curate your feed and be intentional. - Increase Your Productivity with Time Blocking: Time block as much of your workday as possible - do not leave open space. - Brain Dump all Tasks Before Planning: Use brain dump techniques to plan and prioritize tasks for the week, batching similar tasks together for maximum efficiency. - Take Breaks to Recharge and Gain New Insight: Include breaks in your daily planning and do things outside of work that bring you joy as a reward for deep work. - Schedule a Shutdown Routine: Be strict with ending your work day at a specific time and give yourself some time to plan for the next day. Connect with Mike Cleavenger Website | Instagram

536: Is Social Media Ruining Your Productivity? How to Prioritize Deep Work and Minimize Distractions with Mike Cleavenger

How you plan your calendar can either lead to increased productivity or burnout. In this episode, Megan shares 5 things to put in your calendar for a balanced week and how to avoid work backlogs. If you want to maintain a healthy work-life balance, it’s essential to start your calendar planning with self-care, downtime and family time. While it might seem counterintuitive to prioritize non-work related activities, if you plan on constantly working, especially at unrealistic times and without quality breaks, you’ll risk low levels of motivation, productivity and potentially burnout. Action Plan: 1 - Block out self-care and downtime for the following week before adding other items. 2 - Consider when and for how long you want to spend quality time with loved ones - plan dates or meetings with friends/family. 3 - Schedule regular time for life and work admin tasks on a weekly basis to avoid backlogs. 4 - Schedule calls and appointments on your calendar to avoid last-minute chaos and ensure preparedness. 5 - Once you’ve scheduled your self-care and admin tasks, block out time to work around other priorities. Get in touch with Megan if there is a specific mindset and self-care topic you'd like her to cover. Website | Instagram

535: 5 Things to Put in Your Calendar for a Balanced Week (Mindset & Self-Care)

In episode 534, Megan chats to Teri-Ann Carty about the value of asking for help in life and food blogging, including the potential for growth and success. Teri-Ann is a Toronto native renowned for her culinary creations and photography skills. Formerly a high-end restaurant manager grappling with addiction, she chose a different path, traveling solo and becoming a certified yoga instructor. Now settled in Toronto with her hubby and their two cats, Teri-Ann focuses on recipe development and photography, while also teaching yoga. Her journey to sobriety fuels her determination for future endeavors. In this episode, you’ll learn about embracing your vulnerability, being courageous, the importance of surrounding oneself with supportive people and learning from others to succeed as a food content creator. Key points discussed: - Don’t be Afraid to Ask for Help: Everybody who seems successful, probably has help. It may seem scary, but asking for help will be a game-changer for your life and business. - How to Ask for Help: Start by approaching friends or colleagues to make it less intimidating. - Start Small When Looking for Help: Ask students for help if your budget is limited - look for someone who is aligned with your values. - Release Control and Surrender to the Process: By releasing control, you’ll have more time to focus on other aspects of your business and doing what you love most. - Tap into Your Community on Instagram: Make connections on Instagram or your favorite social media platform. Normally, people are eager to help others. - Invite More Good Things Into Your Life: By reaching out to others and thereby building your network, you’re opening up the door for more good things to happen. Connect with Teri-Ann Carty Website | Instagram

534: It's OK to Ask for Help As a Food Blogger with Teri-Ann Carty

In episode 533, Megan chats to Tonya Lawson about strategies to generate regular passive income through affiliate marketing and what you should do to make sure your affiliate posts adhere to Google’s Helpful Content Update. Dr. Tonya Lawson is a musician, blogger, passive income and SEO specialist whose mission is to empower creatives to build out passive income streams so they have the financial freedom to live the life they want to live. She is a multi-passionate entrepreneur who runs 3 blogs, a coaching business, a private music studio, and teaches at Middle Tennessee State University. In this episode, you’ll learn more about creating valuable content that attracts organic traffic and affiliate income, through programs like the Amazon Associates Program or while working with brands. Key points discussed: - Passive Income Through Affiliate Marketing and Niche Websites: Make it easier to rank on Google by having a well-defined niche and using new SEO strategies. - Amazon Associates Program and the AAWP Plugin: Amazon remains a popular option for affiliate marketing and the AAWP plugin for WordPress can streamline the process of adding affiliate links to your blog. - Maximize Affiliate Income: Share your blog content with affiliate links as widely as possible - email list, social media etc. - Affiliate Links with Sponsored Work: Ask for affiliate links when working with brands to maximize long-term income potential. - Think Big, Earn More: Think beyond immediate work and set bigger goals for yourself over time to expand your reach and income. - Blog Posts Need to Be Real and Helpful: Google prioritizes helpful content, such as original images and real-life experiences, over curated flatlays and special images. - SEO Optimization and Understanding Google Updates: Google seems to follow trends on social media platforms like Instagram, so focusing on real people and helpful information in blog posts can give an edge in SEO.  5 day challenge just for Eat Talk Blog listeners! Connect with Tonya Lawson Website | Instagram

533: Increase Your Passive Income Through Affiliate Marketing and SEO (+What You Should Do to Adhere to Google’s Helpful Content Update) with Tonya Lawson

Do you celebrate your wins or do you let them pass by quickly? Megan shares 5 ways to get the most juice out of your wins, so that you can fully enjoy your success and invite more good things into your life. As we are often rushing to our next goal, it is easy to brush off our wins when they do happen. In this episode, Megan emphasizes the value of gratitude and appreciation in attracting positivity as well as the importance of acknowledging and appreciating small and big wins in life, encouraging us to create a win list and journal about them to keep gratitude alive. Action Plan: - Write down 5-10 wins in a Google Doc or notebook daily to reflect on and feel accomplished. - Journal about wins when they occur as this will help you understand the process that bring you success. - Set up win triggers in daily life so that you can remind yourself daily of your accomplishments and express gratitude. - Practice meditating while focusing on wins - this will help you appreciate life’s wins leading to personal growth and more success. - Celebrate wins verbally - say it out loud - or through a special occasion. This will help boost your confidence and morale. Get in touch with Megan if there is a specific mindset and self-care topic you'd like her to cover. Website | Instagram Resources Mentioned  Brand Positioning Coach (Carrie Tyler)   Explore Megan’s recommended books and resources at eatblogtalk.com/books.   Promote your food blogging services: www.eatblogtalk.com/audioclip 

483: Embrace Slow Growth and Define Your Purpose As A Pathway To Success with Nosheen Babar

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