The buzzword “New Retail” has swept through China for over one year. What challenges does it bring to the traditional retail industry and how can international brands cope with the new retail concept? Today, we have invited Stephane Monsallier, founder of shops for the future. He shared with us his views on the very exciting concept that was born in China and is now rapidly spreading to the rest of the world.

Shops of the Future helps international brands navigate the new innovation in the retail space in china.