Please note this session was recorded before Google’s latest update on 22nd July 2024 about their approach to deprecating third-party cookies in their Chrome browser. However, the approach to embracing a cookieless future remains the same. 

In this webinar, Frankie Warne, Senior Director, Advertiser Solutions, UK Agency Lead at PubMatic, joins hosts Bede Feltham and Ruth Reynolds to discuss how better data decision-making in digital advertising can prepare the industry for a cookieless future.

PubMatic was founded in 2006 with the vision that data-driven decision-making would be the future of digital advertising. They enable content creators to run profitable advertising campaigns, allowing for more efficient investment in the multi-device and multiple content formats that today's consumers demand.

PubMatic is a leading scaled digital advertising platform, offering a transparent advertising solution to publishers, media buyers and data owners, enabling them to harness the power and potential of the open internet to drive better business outcomes.

Please head to our website www.embracingacookielessfuture.com to find out more about the latest developments and complete our Cookieless Readiness survey to find out where your brand is on its journey towards a cookieless future.