On this episode of Attribution Nation, Drew Smith sits down with Megan Lueders, CMO at Sonatype, for a conversation about what it really means to be a modern marketer in the age of AI. From vendor evaluations to the evolution of search, Megan shares how she’s embracing an AI-first mentality and why data fluency is now table stakes for every marketer.

Together, they explore how LLMs are reshaping discovery, what today’s complex customer journey demands from marketing teams, and how closer sales alignment can unlock deeper impact. 

If you’re wondering how to stay relevant as tech, teams, and tools keep shifting beneath your feet, this episode is for you.