In today's episode, I sit down with Gretchen Littlefield, CEO of Moore, to explore how data and AI are reshaping the nonprofit sector. We discuss the art of personalized communication and how Moore uses data to create meaningful connections, from raising awareness about heart disease to driving impactful philanthropy. Gretchen shares her perspective on the future of technology, emphasizing its potential to build trust and unify communities. We also touch on the ethical use of AI and how understanding audience “frequencies” enables organizations to communicate in authentic, actionable ways. This conversation reveals how innovation in data is transforming lives and making the world a better place.