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Embracing Business Value as a Marketing Leader to Ensure ROI with Joanne Moretti, Chief Marketing Officer at DecisionLink
“What I say to women is, speak in the language of business value. That’s what will level the playing field. When you speak ROI, EPS, Free Cash Flow & EBITDA etc.., you are no longer looked at as male or female, but instead viewed as a business person“
- Joanne Moretti, Chief Marketing Officer, DecisionLink
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To listen to more The Life-Long Customer podcast episodes, follow us on LinkedIn
https://www.linkedin.com/company/thelifelongcustomerpodcast/
Follow the host Brad Hammond https://www.linkedin.com/in/brad-hammond
#thelifelongcustomerpodcast #customerjourney #marketingleadership #b2bmarketing
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By Revenue Rhino
4.5
88 ratings
“What I say to women is, speak in the language of business value. That’s what will level the playing field. When you speak ROI, EPS, Free Cash Flow & EBITDA etc.., you are no longer looked at as male or female, but instead viewed as a business person“
- Joanne Moretti, Chief Marketing Officer, DecisionLink
//
To listen to more The Life-Long Customer podcast episodes, follow us on LinkedIn
https://www.linkedin.com/company/thelifelongcustomerpodcast/
Follow the host Brad Hammond https://www.linkedin.com/in/brad-hammond
#thelifelongcustomerpodcast #customerjourney #marketingleadership #b2bmarketing
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