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Embracing Change and Consumer Power in the Advertising World
Advertising strategist Ali Zein Kazmi discusses the opportunities and challenges he faces from his base in Shanghai. Reflecting on two decades of experience in the advertising industry in China, he describes the shift towards consumer-driven brand identity and highlights the role of technology and artificial intelligence in reshaping advertising.
The narrative then shifts to discussing China's technological advancements, its societal implications and the opportunities for creatives.
This interview was recorded early in 2023 for a mixed nationality
Master's Class at Nottingham Trent University. It opens in Mandarin and then after 2 mins it transitions into English.
Music: Insatiable Toad by Blue Dot Sessions CC-BY-NC
00:00 Introduction and Personal Background [Mandarin]
01:31 Journey in the Advertising Industry [English]
02:23 The Impact of AI and Technology on Advertising
06:33 The Evolution of Brand Ownership and Consumer Engagement
10:31 The Role of Technology in Shaping Future Advertising
12:49 China's Technological Advancements and Global Influence
16:53 Encouraging Engagement with Chinese Culture and Technology
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By RadioDADAAdvertising strategist Ali Zein Kazmi discusses the opportunities and challenges he faces from his base in Shanghai. Reflecting on two decades of experience in the advertising industry in China, he describes the shift towards consumer-driven brand identity and highlights the role of technology and artificial intelligence in reshaping advertising.
The narrative then shifts to discussing China's technological advancements, its societal implications and the opportunities for creatives.
This interview was recorded early in 2023 for a mixed nationality
Master's Class at Nottingham Trent University. It opens in Mandarin and then after 2 mins it transitions into English.
Music: Insatiable Toad by Blue Dot Sessions CC-BY-NC
00:00 Introduction and Personal Background [Mandarin]
01:31 Journey in the Advertising Industry [English]
02:23 The Impact of AI and Technology on Advertising
06:33 The Evolution of Brand Ownership and Consumer Engagement
10:31 The Role of Technology in Shaping Future Advertising
12:49 China's Technological Advancements and Global Influence
16:53 Encouraging Engagement with Chinese Culture and Technology