Every association wants to show leadership in its space. But amid a sea of uncertainty, that can be easier said than done. Fueling growth might mean looking beyond what you’ve done before and exploring what you can do next. What programs, practices and processes are holding you back? Where else can you look for guidance? 

In this episode of Learning by Association, host Bill Sheehan talks with Artesha Moore, president and CEO of Association Forum, about the importance of innovation in navigating the changes ahead of us.  

They discuss: 

• taking inspiration from other industries when it comes to new business strategies 
• having difficult conversations to challenge the status quo and encourage innovation 
• getting boards engaged so they become active participants in strategic initiatives 
• leaning into partnerships with vendors, suppliers and partners 
• providing high-quality experiences that continue to deliver sought-after value and promote community engagement 

Artesha's insights into leadership, governance and the future of associations make this episode a must-listen. 

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