In this compelling podcast episode, Shawn Walchef, CEO of Cali BBQ Media, recounts his evolution from a traditional restaurant owner to a digital-savant entrepreneur. Shawn delves into the transformative impact of a robust digital presence in the hospitality sector, emphasizing the importance of social media storytelling and self-driven media creation. He provides insights into leveraging digital platforms to enhance customer engagement and redefine marketing tactics. This episode is a deep dive into how businesses can utilize technology to foster growth and create meaningful connections in a digital-first world.