From Perfectionism to Progress: Sandra Anderstedt on Building Bold Marketing at Sandvik
What happens when a planner learns to embrace iteration—and leads a team to do the same?

Sandra Anderstedt, VP of Marketing and Communications at Sandvik Manufacturing Solutions, joins Gavin Finn to share her journey from internal comms to building a global, agile marketing team from scratch. Her approach? Embrace difference, start before you're ready, and always keep learning.

In this episode, Sandra shares:

• How personality differences became her leadership superpower

• What it takes to unify diverse software brands under one strategic voice

• Why B2C hires helped her challenge B2B norms

• How her team swapped “perfect” for progress—and what they gained

• Practical ways they’re leveraging AI to boost efficiency and creativity

Whether you’re scaling a team, rethinking your strategy, or just trying to get started, Sandra’s story is a masterclass in clarity, courage, and momentum.

Discover how Kaon helps B2B companies spark meaningful change through compelling experiences: kaon.com