Embracing Invisible Impact with Benjamin Von Wong

How is your work impacting others? Here’s the simple answer: you don’t really know for sure. We might have metrics — profit margins, Google analytics, retweets — but that’s reach, not impact. How is what you do really connecting to other people, changing them and affecting them on a heart level? Part of the reality of living in the liminal space of creativity means learning that while we’re all connected, most of those connections are invisible. That’s something Benjamin Von Wong understands really well. Von Wong’s work lies at the intersection of fantasy and photography and combines everyday objects with shocking statistics. It has attracted the attention of corporations like Starbucks, Dell, and Nike and has generated over 100 million views for causes like ocean plastics, electronic waste, and fashion pollution. Most recently, he was named one of Adweek’s 11 content branded masterminds. Don’t miss this episode of the STORY podcast where we sat down to talk to Benjamin about connection, isolation, and the thin lines between the two, and so much more.