In this episode, host Nick Hall explores how the MICE sector can undertake a transformative sustainability journey to achieve net zero.

Derar Almanaseer, Strategy and Sustainability Director at ADNEC Group, details how the company has grown from a government organisation to an investment-driven business with a diverse portfolio. He also shares insights into the global trends shaping the industry, the importance of sustainable events and the role of technology and AI in reducing carbon emissions.

Read the full article about this episode:

https://www.thinkdigital.travel/opinion/embracing-sustainable-transformation-in-the-mice-industry