Shumi Kahn (Director of Business Insights & Analytics at Accor)On this episode of The Data Storytellers podcast, we explore the vital role of data and analytics in the hospitality industry with Shumi Kahn, the Director of Business Insights and Analytics at AccorHotels. Shumi discusses his transition from finance to leading data initiatives, the integration of creative problem-solving in analytics, and how data drives strategic decisions in hospitality. We delve into the challenges of cultivating a data-driven culture, the significance of cross-functional collaboration, and the ethical considerations in leveraging big data to enhance customer experiences and business operations.Connect with us:• Website: https://thedatastorytellers.com/• LinkedIn: https://www.linkedin.com/company/the-data-storytellers• Spotify: https://open.spotify.com/show/2N0vZtHZHgod4Tll2LX2xa• YouTube: https://www.youtube.com/channel/UCz9e56lhYUfORiOHMiLlPmA• Apple Podcast: https://podcasts.apple.com/gb/podcast/the-data-storytellers-podcast/id149376647600:00 - Introduction to Shumi Kahn and his role at AccorHotels00:38 - Shumi's journey from finance to data analytics in hospitality02:31 - The creative and analytical aspects of working in data and analytics05:26 - Balancing creativity and financial insights in data-driven roles08:17 - Defining a data-driven organization and building trust in data analysis11:50 - The role of leadership in fostering a data-oriented culture15:29 - The importance of soft skills and communication in data leadership20:19 - Real-world applications of data analytics in driving business success24:28 - Overcoming challenges in data integration and system disparities in hospitality31:36 - Final advice for data analytics leaders on simplicity and stakeholder engagement