This week's health care communication topics include:

• the critical role of pharmacists in public health,

• ways to reduce resistance and increase receptivity from patients

• the advantages of sound bites and talking points, 

• the importance of tailoring messages for specific audiences, and

• what it means to "embrace the messy yes" of patient interactions.

Guest Messenger
Dr. Christina Madison, a clinical pharmacist specializing in public health with a focus on communicable diseases and founder of The Public Health Pharmacist

Chapters
0:00  Intro
2:46  Christina’s Origin Story
5:09  Every Day I Was Helping Someone
7:36  Every Pharmacist is a Public Health Pharmacist  
9:34  Communication is Even More Important For Pharmacists 
11:21  Making That First Connection (and Meaning It)
13:34  Christina's Only Formal Communication Training
17:07  Sound Bites & Talking Points
19:10  Disciplined Messages & Back-of-Napkin Summaries
20:30  The Snapchat of Vaccinations
21:28  You Can’t Use The Same Message for Everyone
22:31  That’s a You Problem, Not a Them Problem
24:05  I Realized I Failed Them
27:25  The Best Thing You Can Do is Shut the Hell Up
28:48  Asking Permission
32:04  Moving the Needle to Receptivity
34:04  The Blowhard at the End of the Bar
35:35  We Optimize Health Care by Working as a Team
37:10  The Evolution of the Pharmacy Tech
40:50  EveryHCP Needs a YouTube Channel
46:24  Is it Really a Soft Skill?
49:08  Embrace the Messy Yes
51:40  Educator Shout-Out: Dr. Dennis Fuller

New episodes drop every Friday.

Video versions here.

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Good communication is essential to good health care.