This week I re-welcome Parisa Golchoubian, an accomplished artist, designer, and engineer with a passion for intersecting technology and art. Parisa, who is the founder of two thriving online creative businesses, artterra and Artistech, shares insights on how artists can fully harness the vast potential of available technology. She offers a unique perspective on the traditional art industry and its slow pace in embracing technology. We touch on the rise of online art marketplaces and the challenges artists face in selling their work on these platforms.

We further explore the world of data and its role in the business decision-making process. Many creatives grapple with the challenge of having too many ideas and not knowing which ones to pursue. Parisa guides us through the importance of data collection, the value of being flexible, and the decreasing cost of starting a business in today's digital era.

Lastly, we delve into the world of marketing and its significance in the success of any creative endeavor. Parisa shares the importance of identifying your target audience and tailoring your content to their interests. Whether you are an artist or an entrepreneur, you'll gain a wealth of knowledge from Parisa's experiences and insights.

(0:00:09) - The Intersection of Art and Technology

(0:12:26) - Testing and Data Collection in Business

(0:19:50) - Experimenting and Leveraging Marketing Trends

(0:34:35) - Finding Target Audience and Marketing Strategy

One Thing This Week

Consistency is key and consistency is hard. Out of all of the marketing strategies you have tried, which one did you enjoy the most. Is there a way you can be more consistent with that strategy between now and the end of the year? Also, can you make that strategy more short form?

Connect with Parisa

Check out the Artistech or connect with Parisa on Instagram, Facebook, or LinkedIn

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Connect with Victoria Hines

www.victoriahines.com OR on instagram @thevictoriahines

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Keywords

Art, Technology, Artist, Creative, Data Collection, Online Art Marketplaces, Experimentation, Iteration, Delegation, Automation, Target Audience, Customizing Content, Consistent Marketing, Bite-Sized Strategy, Traditional Art Industry, Low-Cost Businesses